I'm All About Design + Research
Combining creative flair and expertise to connect people and develop design solutions. Supporting clients at every step of the process through using a collaborative, human centred and design-led approach. Helping people and businesses to define their message and present themselves in a clear and effective way.
What I Do
Brand identity, visual communication, packaging, websites and environmental design.
Strategy and campaigns. Annual reports, books, brochures and flyers. Posters and banners, menus and point of sale (POS). Signage, way-finding and vehicle livery. Branded clothing and products. Social media and web graphics.
Leading research, facilitating workshops, idea generation, presenting concepts, creating prototypes and evolving designs all the way through to development.
Using mixed method approach to research – interviews, thematic analysis, competitive benchmarking, surveys, usability testing, flow diagrams, mapping and wireframes.
Planning, preparing, corresponding and co-ordinating with all individuals to ensure a successful project delivery. Working with stakeholders during all phases of a design project, managing client and contractor expectations.
I manage expectations and communicate with all parties in relation to all issues with the project including developments within workload, concept, and production.
How I Work
Great collaborative partnerships are fundamental to great design solutions. I support clients every step of the way through using a human centred and design-led approach.
My aim is always to become a trusted partner who inspires and enables others to achieve their goals. I have worked with public, patients, researchers and professionals and guided those who have no experience through the design process.
Problem-solving begins with investigating the source of a issue by understanding the human factors and the context surrounding a challenge. Considering all the people who are involved and allowing them to be active participants in the design and evaluation.
Taking an iterative approach to the design, where stages can be repeated within the process, being agile, constantly learning, allowing for ‘aha’ moments.
Design Thinking helps align all stakeholders within a project, its methodologies offer structure to focus on problems and drive success within a design process.
This is done by envisioning the service experience you should deliver, you then work back from this vision and scope out what's needed to deliver the target level of service.
What Clients Say
Kay is an outstanding creative and all round awesome individual to work with.
I worked with her directly from a creative perspective and then hired her to work on my team.
Kay's level of creativity and professionalism made working with her an absolute pleasure
Kay is a very creative designer and eager to deliver solutions that work for the end user.
We worked through the brief, the design and got everything printed with no problem on the other side of the world!
Extremely organised, Kay has the ability to understand your business objectives.
She will put herself in the shoes of the customer; all to ensure she delivers the best for her clients and the customer.