Hertz Standsted AIrport
A poster as a magazine
Methven PreSchool
The Little Motorcycle Workshop
Branding, Logo, Apparel
Paradise Ziplines

Skills + Services

Visual Communications


I create visually compelling communications, presentations and documentation. I’m a multidisciplinary designer who specialises in developing unique design solutions and thrives using design methodologies.


Logo creation, brand development and campaigns. Annual reports, books, brochures and flyers. Posters and banners, menus and point of sale (POS). Environmental graphics, signage, way-finding and vehicle livery. Branded apparel and products. Social media and web graphics.

Design Research


In-depth research is required to create user centered designs. Understanding clients, stakeholders, users and target markets is key to the creation of postive design solutions.


I can lead research, facilitate workshops, idea generation, present concepts, create prototypes and evolve designs through to development.

I use a mixed method approach to research – interviews, thematic analysis, competitive benchmarking, surveys, usability testing, flow diagrams, mapping and wireframes.

Project Management


I have a natural flare for administration, project, and event management. I plan, prepare, correspond and co-ordinate with all individuals to ensure a successful project delivery.  I have worked with stakeholders during all phases of a design project, managing client and contractor expectations. 


I manage expectations and communicate with all parties in relation to all issues with the project including developments within workload, concept, and production.

Co-create Solutions


I am passionate about working collaboratively on projects through involving, engaging and facilitating people at all stages of a project. I am a highly empathic individual, a great listener, very motivated, and a good networker. I strive to cultivate great working partnerships.


I have worked with patients, public, researchers and professionals and guided those who have no experience through the design process.


Great collaborative partnerships are fundamental to great design solutions. My aim is always to become a trusted partner who inspires and enables others to achieve goals.

Design Process


Allowing an iterative approach to the design, these stages can be repeated within the process, teams are open to being agile, constantly learning, allowing for ‘aha’ moments.


Delving deep, challenging assumptions, finding the gaps, seeing where paths lead


Analysing data and discovering patterns


Ideation and creation, figuring out potential solutions


Creating prototypes, testing potential solutions

Design Thinking Methods


Using methodologies that offer structure to focus on problems and drive success within a design process.


Design Thinking Methodologies help align all stakeholders within a project. Taking a user centered cyclical approach to enable discovery, assessment and evaluation and drive decisions from defining a problem to building a solution.


Every client I’ve worked with is unique and the creative solutions we crafted together were just as inimitable. Each project is an opportunity to learn, a process of absorbing ideas, thoroughly sounding out possibilities and creating designs solutions.


Kay is an outstanding creative and all round awesome individual to work with. I worked with her directly from a creative perspective and then hired her to work on my team at Millbrook Resort in Queenstown, New Zealand. She is a perfectionist in her role, will always look for the best way to do things and will be there to help bring it all to life with you.


Over two years we worked together on updating the Millbrook Resort brand and to this day, everything we implemented is still being used. Her skill set goes way beyond her creative flair. Extremely organised, she has the ability to understand your business objectives, and she will put herself in the shoes of the customer; all to ensure she delivers the best for her clients and the customer.


If you’re thinking about working with Kay, you should. She’ll brighten up your day with her loveable personality and you truly will produce work you both will be extremely proud of  I can’t recommend her highly enough.


Ciara Craig
Marketing Manager
Millbrook Resort

Patterns Design + Research worked with us to rebrand the Irish Association for Cancer Research (IACR). Kay’s level of creativity and professionalism made working with her an absolute pleasure. She transformed the website for the IACR into a stunning visual masterpiece. Cannot recommend highly enough.


Antoinette Perry
Hon Treasurer
Irish Association for Cancer Research



Kay’s work is inspiring, she created some life coaching tools for me to assist my professional practice. She is highly creative, calm and professional and the end product arrived on time. Her creations are beautiful, lots of colour and symbolism. I would imagine that Kay could tailor any coaching tools needed to suit the individual practitioner’s needs and values. Thanks again Kay!


Rebekkah Woolfson
Life Coach
Woolfson Coaching Academy

I found Kay to be excellent to work with – she listened to our brief of the essence of our business that we wanted to capture – the nature, the fact that Paradise Ziplines run through native bush over an alpine stream within the mountains.


Kay is respectful of our own ideas, while not being afraid to contribute positively towards a greater vision – giving guidance on some of the “little things” that didn’t occur to us, and helping us to understand what impact this might have visually.


Kay was clear on timeline expectations and always delivered. She is professional but very friendly and approachable – you never felt that you couldn’t give your own opinions/ideas on her work.


For anyone that is looking for a logo designer, brand developer and someone who will truly take the time to understand what it is that you wish to achieve we can’t recommend her enough.


Chris Russell
Managing Director
Paradise Ziplines, Queenstown, NZ