What I Do


Brand identity, visual communication, packaging, websites and environmental design.

Strategy and campaigns. Annual reports, books, brochures and flyers. Posters and banners, menus and point of sale (POS). Signage, way-finding and vehicle livery. Branded clothing and products. Social media and web graphics.

Design Research

Leading research, facilitating workshops, idea generation, presenting concepts, creating prototypes and evolving designs all the way through to development.

Using mixed method approach to research – interviews, thematic analysis, competitive benchmarking, surveys, usability testing, flow diagrams, mapping and wireframes.

Project Management

Planning, preparing, corresponding and co-ordinating with all individuals to ensure a successful project delivery. Working with stakeholders during all phases of a design project, managing client and contractor expectations.

I manage expectations and communicate with all parties in relation to all issues with the project including developments within workload, concept, and production.

Co-create Solutions

Great collaborative partnerships are fundamental to great design solutions. My aim is always to become a trusted partner who inspires and enables others to achieve their goals.

I have worked with patients, public, researchers and professionals and guided those who have no experience through the design process.

Design Process

Allowing an iterative approach to the design, these stages can be repeated within the process, teams are open to being agile, constantly learning, allowing for ‘aha’ moments.

Supporting clients every step of the way through using a human centred and design-led approach

Design Thinking

Each project is an opportunity to learn, a process of absorbing ideas, thoroughly sounding out possibilities and creating designs solutions.

Design Thinking helps align all stakeholders within a project, its methodologies offer structure to focus on problems and drive success within a design process.