Hertz Stansted

Hertz brief requested that the new Stansted Airport Concession be an enjoyable experience for customers at all times, and especially during busy periods.

The aim of the London City graphic was to help pass time in the queue by giving the customer a sense of place prior to their journey in a Hertz rental car.The graphic was installed in two pieces, the background (north side) was printed on to a flexscreen and mounted to a lightbox, the front (south side) was screen printed to the back of glass. There was a 100mm gap between the glass and the flexscreen which gave the installation depth, it reflected the North/South divide of London City by the River Thames. This gap also gave the installation a sense of movement as the customer moved up the queue and viewed it from different angles.