EditHouse

Working with our design partner Susan at Dog House Media we developed the design and branding for EditHouse. The brief was for a modern, creative and fun logo which would appeal to that customer who is effortlessly cool and a bit edgy.

During the initial sketches the letters were drawn as blocks, mono spaced with clipped corners. After some searching the suitably named Video typeface was located which matched the sketches. The dynamic parallelogram shape represents a frame taken from a different angle.

The website design moves away from the norm for wedding videography portfolio sites, there’s no big header banner, instead it uses lots of white space, vibrant photos and gorgeous type! The style flows on with use of negative space and typography allowing the grid system to permit a number clean simple compositions.