Kay McKeon
Kay McLaughlin, Patterns Design + Research
Kay Yoga
Kay McLaughlin, Taj Mahal, India

I apply a design thinking process to research and ideation, provide creative direction, project management and concept development for print and digital outputs.


Work Experience
I have amassed over 18 years’ experience working as a graphic designer for design practises and as a freelancer. I have worked on the creative, client facing and administration sides of the design business. My diverse range of clients include global high end corporate and luxury brands, international NGOs, health and wellness, tourism and sports sectors and SMEs. These are based in Ireland, the UK, Africa, Australia and New Zealand.

Professional Progression

I thrive through continued learning and goal setting. I have a Masters in Design for Change (H1, 2022) and a Professional Diploma in User Experience Design (Distinction, 2020). My keen interest in psychology lead me to pursue an Advanced Diploma in Coaching (Distinction, 2019) and 200hr Yoga Teacher + Ayurveda Training (2018).


Volunteer Work

I am motivated to do good and turn experiences into wisdom. I am a person affected by Breast Cancer and a patient advocate for the Irish Cancer Society and Breakthrough Cancer Research. In 2022 I became the PPI (Patient + Public Involvement) Champion for the Irish Association for Cancer Research (IACR).

What else?

I’m a warm hearted and fun loving human with a roll up the sleeves, dive in, can do attitude. I’m happy to work by myself and as part of a team. I’m a lover of nature, an adventurous soul. A globe trotter, hiker, skier and Scout leader. One very proud dog owner!


  • Yoga Teacher 200hr
  • Scout Leader with Mountain Skills Level 1 + 2, Avalanche Certificate Level 1 and REC3 First Aid